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Examples
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The low-cost casual wear brand g.u. was created by FAST RETAILING CO.,
Free Apparel News – Apparel RSS XML Feeds – Fibre2fashion.com 2009
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The firm also said same-store sales at its low-price g.u. clothing chain soared by about 70 per cent in the same month.
The Economic Times 2009
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The g.u. brand concept is, "Buy with ease, wear with ease."
Free Apparel News – Apparel RSS XML Feeds – Fibre2fashion.com 2009
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The brand name, g.u., sounds like the Japanese word for freedom (jiyu) and therefore symbolizes the idea of wearing clothes more freely.
Free Apparel News – Apparel RSS XML Feeds – Fibre2fashion.com 2009
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That will mean that roughly 80\% of all g.u. will be less than half the price of our UNIQLO brand garments.
Free Apparel News – Apparel RSS XML Feeds – Fibre2fashion.com 2009
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• Great quality even at ¥ 990 g.u. maintains control over the entire clothes making process from design through production, distribution and end sale.
Free Apparel News – Apparel RSS XML Feeds – Fibre2fashion.com 2009
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"Uniqlo sells good quality products at reasonable prices, g.u. sells OK quality products at cheaper prices, so they are targeting different customers."
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"I am not concerned that Uniqlo and g.u. would be directly competing," says Mr Yanai.
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The g.u. low-cost clothing brand is offering stunning prices this spring. g.u. has prepared an exciting range of jeans full of variation and choice - 9 styles for women, and 3 styles for men.
Free Apparel News – Apparel RSS XML Feeds – Fibre2fashion.com 2009
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And that is why g.u. has lowered its pricing bands.
Free Apparel News – Apparel RSS XML Feeds – Fibre2fashion.com 2009
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