gaysploitation

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The trend was sufficiently pronounced to earn the nickname "gaysploitation" and be spoofed in a 2001 short film "Jeffrey's Hollywood Screen Trick."

NYT > Home Page By DENNIS LIM 2011
Underwear ads have never really sent me, and designer skivvies are lost on me, but with Ginch Gonch apparently serving as the trashier answer to 2 (x) ist's glossy gaysploitation, this must appeal to the same guys who wear International Male.

Gay Porn Blog, Naked Men Pictures, Nude Males and Gay Erotica 2010