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scarequotes commented on the word gen real
http://www.thedrum.com/opinion/2017/02/14/move-over-millennials-here-comes-gen-real
So-called 'gen real' (that’s generation Z to the unacquainted) currently constitutes 35% of the world’s population and will soon make up four in every 10 consumers in the world’s largest markets.
February 17, 2017