greenspeak

Thus, in Tom Friedman's new eco-Orwellian "greenspeak," atomic energy and "clean coal" have become the equivalents of solar and wind power.

Harvey Wasserman: Is "Green" Tom Friedman the New Eco-Orwell of Solartopia? 2008

Thus, in Tom Friedman's new eco-Orwellian "greenspeak," atomic energy and "clean coal" have become the equivalents of solar and wind power.

Harvey Wasserman: Is "Green" Tom Friedman the New Eco-Orwell of Solartopia? 2007

And yes, it really is a bit of a greenspeak/adspeak buzzlingomutant, isn't it?

Sustain That Brand 2007

My mind reeled at the collision of memes from greenspeak and marketing that "sustainable branding" contains, and down that road probably lies an illuminating deconstruction on its own, but on a more practical note it became clear that for the panelists this idea captured the nuts and bolts dilemma that faces commercial institutions as they enter virtual worlds: how to maintain control over their brands while tapping into the innovation that virtual world users can provide.

Sustain That Brand 2007

My mind reeled at the collision of memes from greenspeak and marketing that "sustainable branding" contains, and down that road probably lies an illuminating deconstruction on its own, but on a more practical note it became clear that for the panelists this idea captured the nuts and bolts dilemma that faces commercial institutions as they enter virtual worlds: how to maintain control over their brands while tapping into the innovation that virtual world users can provide.

August 2007 2007

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Tom Alderman: Alan GreenSpeak -- What'd He Say? 2008

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Tom Alderman: Alan GreenSpeak -- What'd He Say? 2008