grindset

Corresponding Instagram pages like @entrepreneurshipfacts, @billionaire_word, and @billionairebullclub take this even further: hyper-masculine affirmations encourage its readers to find prosperity, self-growth, and financial freedom through a strict programme of lifestyle practises that emphasise self-discipline and individual empowerment (AKA “grindset”).

Rise and grind: how ‘sigma males’ are upturning the internet Dazed 2022

Proliferated on 4chan forums and esoteric right-wing fitness circles, the sigma mindset – or grindset – is associated with motivational speakers like Joe Rogan and GaryVee.

Rise and grind: how ‘sigma males’ are upturning the internet Dazed 2022

I looked more skeptically at my own fixation on self-sufficient production, or what TikTok users call “the grindset”.

A national bullying of the poor: the trouble with America’s bootstrapping myth Alissa Quart 2023

I looked more skeptically at my own fixation on self-sufficient production, or what TikTok users call “the grindset”.

A national bullying of the poor: the trouble with America’s bootstrapping myth Alissa Quart 2023