iFood

Kraft Foods, maker of Oreo cookies and Velveeta cheese, is using its iPhone application, called the iFood Assistant, to keep track of what kinds of recipes and products consumers are interested in.

Consumer-Product Firms Create Buzz Via Cellphone 2009

'iFood' may be coming to MSP Airport's gates Best Buy's next frontier - Best Buy will go where its never gone before -- a Super Bowl commercial -- with music's odd couple, Ozzy Osbourne and Justin Bieber.

StarTribune.com rss feed 2011

Similarly, Kraft Foods' iFood Assistant app provides recipes, helps create shopping lists, and displays ads, but it also interacts with and complements Kraft's Meal Planning Solution Center, an in-store kiosk.

Michael Lingenfelter: Mobile Commerce Brings the Online Offline Michael Lingenfelter 2011

Similarly, Kraft Foods' iFood Assistant app provides recipes, helps create shopping lists, and displays ads, but it also interacts with and complements Kraft's Meal Planning Solution Center, an in-store kiosk.

Michael Lingenfelter: Mobile Commerce Brings the Online Offline Michael Lingenfelter 2011

Simple, healthful, easy-to-make recipes in Food & Family magazine, its iFood Assistant mobile phone app and kraftrecipes. com invite fans to try, rate, share and even post photos of their meal creations.

Apple, Disney, Facebook: Breakaway Brands Offer Simple Pleasures Hayes Roth 2010

Similarly, Kraft Foods' iFood Assistant app provides recipes, helps create shopping lists, and displays ads, but it also interacts with and complements Kraft's Meal Planning Solution Center, an in-store kiosk.

Michael Lingenfelter: Mobile Commerce Brings the Online Offline Michael Lingenfelter 2011

Called the iFood Assistant, it allows people to search for recipes and manage their shopping lists.

Food Firms Cook Up Ways to Combat Rare Sales Slump 2009

You should upload your photos and recipes on iFood.

Better late than never Chana Kebabs 2007

Indian company iFood.tv is like the YouTube of online cooking shows.

Appetite for Consumption: Cooking Shows 2007

Update: Per comments below, see also iFood. tv and Rouxbe.

2007 September Erick Schonfeld 2005