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Examples
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Seth Godin has some excellent thoughts on spreading ideas – his first book (also available free as an ebook on his site) the ideavirus is required reading.
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And the truth of the modern ideavirus is that frequent trial and error leads to the right answer.
November 2003 2003
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And the truth of the modern ideavirus is that frequent trial and error leads to the right answer.
On ideaviruses 2003
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Either way, if her idea spreads, she wins, because she's the undisputed source of an ideavirus.
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Either way, if her idea spreads, she wins, because she's the undisputed source of an ideavirus.
February 2004 2004
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In order to maximize the currency of your chosen ideavirus, it helps if your slanderous positioning (or profitable meme) has a few characteristics:
Bush's Poodle? 2003
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The difference now is that this digital word of mouth (call it an ideavirus if you want) is aided by a personal web site with your religion and desires on it, or a hotjobs website with your Linux skills outlined.
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Here's an example of someone who's got just about all of the ideavirus buttons in the right place.
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With Unleashing the Ideavirus, I decided to follow the advice in the book and give the book away for free. (it's still free at www. ideavirus.com).
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In order to maximize the currency of your chosen ideavirus, it helps if your slanderous positioning (or profitable meme) has a few characteristics:
November 2003 2003
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