incrementality

On the first year of operation we're seeing about 50% of the customers are new to our business and new to the franchise so that's really incrementality, which is very good.

unknown title 2009

On the first year of operation we're seeing about 50% of the customers are new to our business and new to the franchise so that's really incrementality, which is very good.

SeekingAlpha.com: Home Page 2009

Cassano said that the $1.8 billion demand was surprising particularly due to its lack of "incrementality."

Goldman Sachs 'Most Aggressive' In Demanding Cash From AIG 2010

Children develop in the womb with the slowest possible incrementality.

Donna Schaper: Beyond Apology for Christians at Christmas 2009

"The advantage is about incrementality in sales," Mulpuru said.

unknown title 2011

Germany has driven performance in liquid hand soap behind our new authentics line, which is in its early stages of launch, but shows very high incrementality.

Colgate-Palmoliv CEO Discusses Q4 2010 Earnings Call Transcript - Seeking Alpha 2011

So we're getting the incrementality of an oatmeal.

unknown title 2011

Nonetheless, while the benefits directly attributable to television advertising are always difficult to determine, and especially so with respect to the NBC Universal Advertising due to its incrementality and heavy concentration, it is likely that the Company does derive benefits from it, though management believes such benefits are generally less than those received through its regular advertising for the reasons stated above.

unknown title 2011

"If they're getting incrementality on coffee, they're not getting it from us," Schultz said.

The Seattle Times 2010

"If they're getting incrementality on coffee, they're not getting it from us," Schultz said.

The Seattle Times 2010