linear's

Enabling VOD ad buyers to buy based on demographics, and to do so on a dynamic basis (so that they can buy specific day parts), will match linear's crude targeting ability and should be enough to get agencies to begin buying VOD in earnest.

A Suit With a View: Igniting VOD: Dynamism and Measurement, Not Targeting, Are The Keys - Jonathan Bokor - MediaBizBloggers 2009