Definitions
from The Century Dictionary.
- noun Same as
megalopsia .
Etymologies
Sorry, no etymologies found.
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Examples
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Critics of Levitt’s article have had their own field day with the terminology, pointing out the dangers of “marketing hyperopia,” where “vision is better for distant than for near objects” (Kotler and Singh, 39), or of “marketing macropia,” in which “previously constrained market segmentations and product definitions are escalated beyond experience or prudence” (Baughman, 1974:65).
The Rise and Fall of Strategic Planning HENRY MINTZBERG 1994
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Critics of Levitt’s article have had their own field day with the terminology, pointing out the dangers of “marketing hyperopia,” where “vision is better for distant than for near objects” (Kotler and Singh, 39), or of “marketing macropia,” in which “previously constrained market segmentations and product definitions are escalated beyond experience or prudence” (Baughman, 1974:65).
The Rise and Fall of Strategic Planning HENRY MINTZBERG 1994
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