Definitions
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- noun A choice of words with
promotional tone.
Etymologies
from Wiktionary, Creative Commons Attribution/Share-Alike License
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Examples
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Avoid “marketese” – using buzzwords and extravagant adjectives.
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According to the Bush management style, this sort of hortatory marketese is almost enough ( "trust me"), but then there is the obligatory recounting of credentials.
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First, clicking one of the marketese category links takes me to a page featuring a laptop picture and two calls to action (compare these products and HP Pavilion Home Network PCs).
Search Engine Land: News About Search Engines & Search Marketing Gab Goldenberg 2010
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That marketese has gotten him a company successfully launching rockets into orbit.
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This press release just cracks me up, because it veers from trying to sound incredibly hip to using over-the-top adjectives ( "the famous island of Alcatraz") to dropping into heavy marketese and then into statistics and business cases.
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This press release just cracks me up, because it veers from trying to sound incredibly hip to using over-the-top adjectives ( "the famous island of Alcatraz") to dropping into heavy marketese and then into statistics and business cases.
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Any marketese can be added after that, if necessary.
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Free whitepaper - Transforming IT through convergence, alignment and good governance Last week, in a bold attempt at being relevant again, Opera Software unveiled Opera Unite, which is marketese for "web server inside a web browser."
The Register 2009
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You may catch yourself lapsing into marketese at unexpected moments.
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Here are three ways to avoid writing in marketese:
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