Definitions
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- noun politics The
targeting of small, specificdemographics .
Etymologies
from Wiktionary, Creative Commons Attribution/Share-Alike License
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Examples
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It pioneered a powerful new technique called "microtargeting" - a sort of digital house-by-house search for voters, using multiple databases to identify them by their political beliefs, buying habits or anything else that's out there.
NPR Topics: News 2010
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It pioneered a powerful, new technique called microtargeting - a sort of digital, house-to-house search for voters using multiple databases to identify them by their political beliefs, buying habits - anything else that's out there.
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Using an approach known as microtargeting, the Bloomberg campaign collects comprehensive information about voters and uses that to build profiles to predict what messages might appeal to them.
Robo Calls 2010
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Experts in the political practice known as microtargeting can then instantly analyze the results to determine which issues are moving voters and adjust their pitch.
Archive 2006-09-01 Matt Johnston 2006
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Experts in the political practice known as microtargeting can then instantly analyze the results to determine which issues are moving voters and adjust their pitch.
Democrats Invent-Republicans Perfect Matt Johnston 2006
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The idea is to take the now-standard practice of "microtargeting"-where a campaign repeatedly pesters supporters with phone calls, volunteer visits, and fundraising e-mails-one step further by tailoring their message to the concerns of individual voters.
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The idea is to take the now-standard practice of "microtargeting"-where a campaign repeatedly pesters supporters with phone calls, volunteer visits, and fundraising e-mails-one step further by tailoring their message to the concerns of individual voters.
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He throws multimillions at advertising, polling and microtargeting, which is when candidates use a range of data to target their messages to different blocs of voters.
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Delta Airlines wanted to reach business travelers just in the New York area last spring, it decided to test the idea of microtargeting with place-based media.
Francis Anderson 2009
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From the party that turned "microtargeting" into a science in 2004, that is a telling admission.
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