Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • adjective designed for customers with a middle income
  • adverb towards the middle class share of the market
  • noun economics The market in mid-priced commodities

Etymologies

Sorry, no etymologies found.

Support

Help support Wordnik (and make this page ad-free) by adopting the word midmarket.

Examples

  • To help ensure this outcome, Dell has chosen what it calls a "midmarket design point," which refers to configurations aimed not at the largest enterprises, which are slow to change suppliers and typically already deeply engaged with IBM or HP, but at the next tier down, where the situation is more fluid and buyers are more open to alternatives that may provide greater flexibility in cloud computing and save them some money.

    Forbes.com: News Roger Kay 2011

  • But the industry may have to wait until next year before excitement surrounding the midmarket translates into deals.

    M&A Has a Soft Middle 2009

  • BS Private Equity stake Gruppo Banca Leonardo, the boutique investment bank started two years ago by Italian banker Gerardo Braggiotti, has taken a 20% stake in Italian midmarket private-equity firm BS Private Equity, with an option to buy the rest.

    Banca Leonardo takes 2008

  • Instead, the cosmetics market has changed: consumers have been turning away from midmarket luxury brands such as L'Oreal's Ralph Lauren and Armani perfumes, either in favor of cheaper brands or just not buying these items at all -- in fact, exactly the kind of midmarket squeeze that has caused problems for Mr. Rose's M&S.

    To Weather This Storm, Airlines 2008

  • While they won't charge an overt commission, the rate you pay will be up to 3 per cent higher than the wholesale "midmarket"

    The Globe and Mail - Home RSS feed JEFFREY D. SHERMAN 2010

  • While they won't charge an overt commission, the rate you pay will be up to 3 per cent higher than the wholesale "midmarket"

    The Globe and Mail - Home RSS feed JEFFREY D. SHERMAN 2010

  • Window Intune, "is being designed for organizations with between 25 and 500 PCs, which Microsoft defines as midmarket users.

    Microsoft Certified Professional Magazine Online | News 2010

  • Window Intune, "is being designed for organizations with between 25 and 500 PCs, which Microsoft defines as midmarket users.

    Microsoft Certified Professional Magazine Online | News 2010

  • Mega-size buyout funds gained 23.6% during the 12-month period, and small and midmarket buyout funds yielded slightly lower returns of 19.1% and 17.9%, respectively.

    Private-Equity Firms Gained 17.6% in Year Amy Or 2011

  • Megasize buyout funds jumped 23.6%, while small and midmarket buyout funds yielded returns of 19.1% and 17.9%, respectively.

    Financial Briefing Book: Feb. 26-27 2011

Comments

Log in or sign up to get involved in the conversation. It's quick and easy.