Definitions

from The American Heritage® Dictionary of the English Language, 5th Edition.

  • transitive verb To brand or label incorrectly, especially in order to mislead or defraud.

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • verb business, marketing To make a mistake in branding a product or service, as by poor association of the name in a significant group of potential customers.
  • verb law In the law of food and drugs, to convey false or misleading information about a product.

Etymologies

from Wiktionary, Creative Commons Attribution/Share-Alike License

mis- +‎ brand

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Examples

  • Seems like a cultural gaffe to misbrand a site so badly, and that may have contributed to their untimely demise. reply

    Blog Network MyKinda To Shut Down Today Michael Arrington 2005

  • Under no circumstances is it advisable to make any misstatements or misbrand in any respect.

    Every Step in Canning Grace Viall Gray

  • Harvey was aware of these alerts but conspired to misbrand the drug to avoid federal regulation, the indictment alleged.

    unknown title 2011

  • Harvey was aware of these alerts but conspired to misbrand the drug to avoid federal regulation, the indictment alleged.

    Yahoo! News: Business - Opinion 2011

  • The Justice Department said Thursday that the three conspired to falsely label, smuggle and misbrand more than 325,000 pounds of seafood in order to defraud customers and avoid paying taxes.

    WBBH - News 2010

  • The offenses arose from a scheme to misbrand ultrasound probes and to defraud the supplier.

    Ninth Circuit Blog 2009

  • The offenses arose from a scheme to misbrand ultrasound probes and to defraud the supplier.

    Ninth Circuit Blog 2009

  • In complete defiance of Federal law, AAFCO regulations allow pet food manufacturers to misbrand pet foods.

    American Chronicle 2008

  • It doesn’t even matter if the big institutions misbrand a stock as secular or cyclical.

    Jim Cramer's Mad Money James J. Cramer with Cliff Mason 2006

  • It doesn’t even matter if the big institutions misbrand a stock as secular or cyclical.

    Jim Cramer's Mad Money James J. Cramer with Cliff Mason 2006

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