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Examples
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Biancolatte, “Il principio fu il mulino: Bianco,” interview with Andrea Burchianti, www.kataweb.it/spec/ articolo_speciale.jsp?
Delizia! John Dickie 2008
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Biancolatte, “Il principio fu il mulino: Bianco,” interview with Andrea Burchianti, www.kataweb.it/spec/articolo_speciale.jsp?
Delizia! John Dickie 2008
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Il mulino che vorrei, is not framed as an expression of the attention economy à la Smythe, nor is it a matter of consumers being exploited as they 'work for the brand'.
P2P Foundation 2009
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In sum, we suggest that il mulino che vorrei, as well as similar instances of customer co-production, and even social production as such, can be understood as elements of an ethical economy.
P2P Foundation 2009
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The first thing to do in addressing this question is to ask what is scarce in the practices of social production on which corporate initiatives like il mulino che vorrei rely.
P2P Foundation 2009
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It would seem that in the case of il mulino che vorrei, participants frame their talk about value as something quite different from the established approaches discussed above.
P2P Foundation 2009
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The initiative, il mulino che vorrei, consists in an online platform where consumers are invited to suggest ideas for the future development of the brands and its products.
P2P Foundation 2009
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(One of the brands most famous advertisements, in the 1980s, pictured a professional family who fled the big city to go life in a white mill - mulino bianco - that the company had purchased in the idyllic landscape around Chiusdino, outside Siena in Tuscany.)
P2P Foundation 2009
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Il mulino is the best restaurant to me Im going to contact then to use all natural soap made with coffee from Brazil to wash at kitchen are exellent ..
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They did this by framing the advantage of il mulino che vorrei, not in terms of immediate profits, but in terms of long term brand value.
P2P Foundation 2009
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