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Examples
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These books, while initially lower in cost than the full text, are non-returnable and can vary by section, let alone course.
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As a microscopic publisher of licensed niche manga, let me assure you … * even we pay a non-returnable advance.
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In response to Ash's "racking his brain to come up with an example in the modern era where Marvel withheld plot-based solicit info and a book crashed and burned, sticking retailers with a bunch of non-returnable copies," I would suggest Civil War: Fallen Son - Iron Man by Jeph Loeb & John Cassady.
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And it's non-returnable, as you know, sot that's a nice sale to make.
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In direct sales, the books are non-returnable, so the sale to the store is the sale.
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Sorry to disagree, J.K., because I think you're usually dead-on, but there's enough differences between an author writing the next book in his own series and an artist working on the next issue of a company owned event series (that retailers have to order in advance on a non-returnable basis) as to not be an oranges = oranges situation.
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The books are non-returnable, there's no risk to Marvel or Diamond whatsoever.
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This is especially important because tickets are often first sold months in advance and are typically non-returnable and non-refundable.
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Efficient inventory: publishers should go non-returnable.
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Efficient inventory: publishers should go non-returnable.
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