offliners

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Awareness, Recall, all those nice measurements the offliners do are important for offline Advertising, because the job of offline Advertising is get you to remember it so you can Act on the Advertising when you are in a position to do so.

Marketing Productivity Blog 2009
- For media content is everything, offliners give cool content that online hasn't produced.

WATBlog.com - Web, Advertising and Technology Blog in India 2008