playscript

My previous article for Forbes proposed that the best way for a company to improve its strategy is by writing what I call its "playscript," a narrative that sets out the cast of characters in its industry, how they're connected, the rules they observe, the plots and subplots they're involved in, and how they create and retain value as the drama develops and the cast changes.

When A New Playscript Transforms A Business 2010

Executives shouldn't only draw and analyze maps or plot numbers on a chart; they should create what I call a "playscript," a narrative that sets out the cast of characters in their industry and how they're connected, the rules they observe, the plots and subplots they're involved in, and how they create and retain value as the drama develops and the cast changes.

To Run A Business Better, Rethink Its Playscript Michael G. Jacobides 2010

As a playwright, I see a playscript in the same way as a composer sees the score or an architect sees a blueprint; it is incomplete until it is performed or built.

A Good Read 2009

The financial subplot of the corporate playscript describes how the company uses its assets and capital to generate returns.

To Run A Business Better, Rethink Its Playscript Michael G. Jacobides 2010

The third step is to future-proof your playscript by making sure it can cope with any foreseeable changes in your business.

To Run A Business Better, Rethink Its Playscript Michael G. Jacobides 2010

Basing the creation of strategy on playscripts not only can improve the level of buy-in within the organization, increasing alignment and effectiveness, but also can start a feedback loop, ensuring that the organization continually updates and modifies its playscript.

To Run A Business Better, Rethink Its Playscript Michael G. Jacobides 2010

You must rethink your company's playscript and if possible reinvent the entire sector's playscript.

To Run A Business Better, Rethink Its Playscript Michael G. Jacobides 2010

Most of the value, though, emerges from a creative rethink of the business playscript, for it holds the key to value generation at the business level.

To Run A Business Better, Rethink Its Playscript Michael G. Jacobides 2010

The first level is the corporate playscript, which describes how value is generated and appropriated by corporate headquarters.

To Run A Business Better, Rethink Its Playscript Michael G. Jacobides 2010

I have found that a playscript helps capture the motives, decisions and actions of the company, as the protagonist, and also of all the other organizations and key individuals connected to it, as the other characters.

To Run A Business Better, Rethink Its Playscript Michael G. Jacobides 2010