premiumization

Mumm, owned by wine and spirits group Pernod Ricard SA, is one of several companies that have been relying for several years on a "premiumization" strategy to add value to their sales by pushing more upscale champagnes and by steadily increasing the selling prices.

Champagne Makers Seek New Fizz Amelie Baubeau 2010

Mr. Bogaert added that the "premiumization" trend of consumers trading up to more expensive brands was very much alive.

Pernod Ekes Out a Profit 2010

J.P. Morgan analyst John Faucher agrees that "premiumization" should prevail in the long term, but that Brown-Forman "is seeing an acceleration in trade-down and discounting as of late."

Louisville Business News - Local Louisville News | Business First of Louisville 2010

's underwhelming 2009 results only will fuel debate over whether that strategy, dubbed "premiumization," has had its day, another victim of the economic crisis.

Premium Push Fizzles at Diageo 2009

"Bethenny's hit on some megatrends with Skinnygirl that are incredibly attractive right now: premiumization, convenience, low calorie and the targeting of the female consumer," says Beam's North American president, Bill Newlands.

Can Bethenny Crack A Billion? 2011

For the moment, the premiumization tonic has fallen flat.

Premium Push Fizzles at Diageo 2009

Even so, drinks groups are unlikely to turn their backs on the premiumization effort.

Premium Push Fizzles at Diageo 2009

We saw a modest return to premiumization and the beginning of a recovery in the on-premise channel.

unknown title 2011

And we think with the premiumization that's coming back, along with what we've got already out there and coming on product innovation, that we are going to be positioned to have further benefit going forward in terms of mix.

unknown title 2011

The shift towards premiumization and a higher value/lower volume consumption pattern is set to continue but has lost momentum and is not forestalling the sales decline

Daily beverage news and comment - from just-drinks.com 2010

The marketing team uses the word “premiumization” to describe this part of Kit Kat’s strategy.

In Japan, the Kit Kat Isn’t Just a Chocolate. It’s an Obsession. Tejal Rao 2018