price point

from The American Heritage® Dictionary of the English Language, 5th Edition.

• noun The retail price of a product, usually when viewed as one of a series of possible competitive prices.

from Wiktionary, Creative Commons Attribution/Share-Alike License.

• noun marketing (Can we verify(+) this sense?) The price of an item, especially seen as one of a number of pricing options.
• noun marketing A price, viewed as one of a number of prices for related retail goods.