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product placement

Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. A form of advertising where a brand or product is placed in the media, for money.

Etymologies

Sorry, no etymologies found.

Examples

  • From 1988 to 1995, Mr. Ovadia headed licensing and merchandising for Twentieth Century Fox, where he oversaw worldwide licensing, promotions and product placement for all of the studio‚Äôs film, video and television properties, including the long-running hit series The Simpsons.

    The Movie Business Book, Third Edition

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