search-advertising

Google Inc. is in late-stage negotiations to buy online-ad firm Admeld Inc. for around $400 million, as the technology giant continues to invest outside its main search-advertising business, according to people familiar with the matter.

Google in Talks to Buy Online-Ad Firm Admeld Emily Steel 2011

As much as search-advertising growth might have decelerated, it still is expected to increase 25% between 2010 and 2012, according to eMarketer.

Search for High-Growth Media Leads to Google Martin Peers 2011

In July of last year, Kim Van Winkle , an assistant attorney general in Texas, asked Google for a broad range of documents and names of employees who work on both algorithms that rank websites in search results as well as the company's search-advertising business, for which Google sells text ads that run alongside natural search results.

Texas Reveals Details of Google Probe Amir Efrati 2011

Research firm eMarketer estimates Yahoo's share of the U.S. search-advertising market will be 7.9% this year, or $1.14 billion, down from 10.7%, or $1.28 billion last year.

Yahoo, CEO Bartz Face Tough Shareholder Meeting Amir Efrati 2011

Additionally, Myspace and Google recently agreed to a one-month extension of their search-advertising partnership.

Myspace Site Redesigned Around Entertainment|Video Emily Steel 2010

For instance, Mu Sigma helped Microsoft model the combined search-advertising marketplace for Microsoft and Yahoo Inc.

Mu Sigma Lands Big Money for Big Data Deborah Gage 2011

Excluding certain factors, such as what the company calls traffic acquisition costs, recent divestitures and its search-advertising partnership with Microsoft Corp., Yahoo said revenue for the quarter was up 1%.

Yahoo Sales Yet to Gain Speed Amir Efrati 2011

He said the agency also asked questions about Google's search-advertising business as well as how Google is "leveraging its dominance as a search engine" to promote other Google services.

Google Bows to Web Rivals Amir Efrati 2011

Tim Morse , Yahoo's chief financial officer, said in an interview that Yahoo "delivered on profitability" and its search-advertising business improved.

Yahoo Sales Yet to Gain Speed Amir Efrati 2011

Yahoo faces a continued decline in its search-advertising business and is seeking a new chief executive and reviewing its strategy after ousting CEO Carol Bartz last month.

Alibaba's Eye for Yahoo Poses Tests Owen Fletcher 2011