from The American Heritage® Dictionary of the English Language, 5th Edition.

  • noun An aspect of a product or service that is stressed in advertising or marketing.

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • noun idiomatic, business The property or characteristic of a good that most attracts purchasers.

from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.

  • noun a characteristic of something that is up for sale that makes it attractive to potential customers


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