semantic network

from Wiktionary, Creative Commons Attribution/Share-Alike License.

• noun advertising a quantitative research technique that analyzes the data in a control cell against a test cell to determine how viewing an ad strengthens the linkages between related ideas in a product category.
• noun marketing a quantitative research technique used to develop “selling pathways” to motivate sales.
• noun A graph whose vertices represent concepts and edges represent semantic relations, such as synonymy—having very similar meaning, hyponymy—being a subclass, or meronymy—being a part of a whole.