spokescharacter

On July 7, it will introduce in an ad a Little King character as the son to its royally silent (and, Ad Team thinks, vaguely disturbing) King spokescharacter.

Ad Track: Winning ads really work for consumers 2008

It wallowed in a faux-Mexican theme, complete with spokescharacter “Pedro” in sombrero, serape and Fu-Manchu mustache.

Monday, August 31 – The Bleat. 2009

With no fictional characters out there to generate goodwill for him, Gibson has to stand alone as his own worst spokescharacter.

Fake People: So Much Better Than the Real Thing - Tuned In - TIME.com 2006

Wallace Church was also quick to see the FEEL value in the Pillsbury doughboy when it inherited this venerable spokescharacter.

Experiential Marketing BERND H. SCHMITT 1999

Wallace Church was also quick to see the FEEL value in the Pillsbury doughboy when it inherited this venerable spokescharacter.

Experiential Marketing BERND H. SCHMITT 1999

Author and illustrator Eric Carle says he's thrilled that his creation has metamorphosed into a "spokescharacter" for an anti-obesity campaign.

The Seattle Times 2011

In 2002, Ziggy was the official spokescharacter for the Leukemia and Lymphoma Society.

NYT > Home Page By DOUGLAS MARTIN 2011

In 2002, Ziggy was the official spokescharacter for the Leukemia and Lymphoma Society.

NYT > Home Page By DOUGLAS MARTIN 2011

The Broadway player has spun his absurd Jack Black-style narrator from current breakout show into an equally outrageous commercial gig as Keystone Light's new spokescharacter, Keith Stone.

Latest Broadway Buzz 2010

In the final analysis though, results revealed an overall tendency which might be disappointing for those companies who are tightly focussed on upwardly leveraging their bottom line via a high-profile (and often surprisingly costly) spokescharacter.

Improbable Research Martin Gardiner 2010