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I think that we could do better in understanding and changing complex social behaviors if we could draw more from the following system theories: general system theory, information theory, cybernetics, dissipative structure theory, synergetics, hypercycle theory, catastrophe theory, theory of chaos, and theory of fractal.
So I asked the omniscient Internet, and it turns out that Richard Buckminster "Bucky" Fuller (1885-1983) was a pretty darned cool architect, author, inventor, cosmologist and futurist who coined some now-familiar terms such as "Spaceship Earth" and "synergetics," and designed the geodesic dome.