trade-down

All told, increased marketing plus higher subscriber churn and customer trade-down in response to higher prices could mean a big hit to the company's fourth-quarter earnings.

Why the Picture Is Still Fuzzy at Netflix Kelly Evans 2011

"I think of Dollar Tree as a Target trade-down," said Ms. Shapira.

Dollar Stores Find Splurges Drying Up Ann Zimmerman 2011

WSJ : How do you design for both trade-down luxury customers and younger aspirational shoppers?

Giving Classics a Fresh Look at J. Crew Elizabeth Holmes 2011

While those at the bottom suffer, improving finances among middle-income folks are eroding the "trade-down" business many fast-food chains enjoyed during the recession.

For Fast-Food Chains, Battle Is Joined Anew Kelly Evans 2010

While those at the bottom suffer, improving finances among middle-income folks are eroding the "trade-down" business many fast-food chains enjoyed during the recession.

For Fast-Food Chains, Battle Is Joined Anew Kelly Evans 2010

"The benefit they saw last year from the 'trade-down' effect seems like it's dissipating," said Alan Lancz, president of Alan B. Lancz

Wal-Mart Foresees Soft Sales Ahead Miguel Bustillo 2010

"The benefit they saw last year from the 'trade-down' effect seems like it's dissipating," said Alan Lancz, president of Alan B. Lancz

Wal-Mart's Profit Rises 22%; Current-Quarter Outlook Is Weak Karen Talley 2010

The brand also benefited from the trade-down phenomenon, where luxury consumers sought lower-price alternatives.

J. Crew, Investors Near Deal Gina Chon 2010

More full-priced and less trade-down purchases could help profits, offsetting the weather's impact.

February Storms Dampened Retailers' Clothing Sales Elizabeth Holmes 2010

While those at the bottom suffer, improving finances among middle-income folks are eroding the "trade-down" business many fast-food chains enjoyed during the recession.

For Fast-Food Chains, Battle Is Joined Anew Kelly Evans 2010