unbranding

Starbucks '"unbranding" initiative is just one sign of the growing influence of the "buy local" movement-a longtime New Urbanist dream that has finally started to become a reality in the past two years.

BusinessWeek.com -- 2010

So instead they sell the drives to third party companies like Magnetic Data Tech who remove the original manufacturer logo and adhere a plain white label, "unbranding" the drive.

Wil's Ebay E-Store amp;34;Computer 2010

We recently took note of the "unbranding" movement, in which Firm A might seem to damage Firm B by sending Firm B's product to an undesirable endorser.

Freakonomics 2010

Mr. Buckmaster said he reveled in what he called “the ironies of unbranding, demonetizing and noncompeting.”

The Volokh Conspiracy » Craigslist: 2005

Mr. Buckmaster said he reveled in what he called “the ironies of unbranding, demonetizing and noncompeting.”

The Volokh Conspiracy » Craigslist: 2005

Let's take a closer look at a few of my favorite brands in the offline world who are doing a great job at unbranding (that is not a compliment) on their brand name keywords in search results.

Search Marketing Lulu 2010

Here are a few examples of things that you are saying in your ad copy, Mr. and Mrs. big brand marketer, that are examples of egregious unbranding:

Search Marketing Lulu 2010

You are essentially undoing your brand-I call it "unbranding."

Search Engine Optimization and Marketing News provided by Cumbrowski.com Lori Weiman 2010

You are essentially undoing your brand-I call it "unbranding."

Search Marketing Lulu 2010

Why don't you try a paid search campaign as well, instead of ceding the result to a comparison shopping search engine that's promoting "Mountain Dew: Cheap" - an unintentional but powerful additional unbranding effort?

Search Marketing Lulu 2010