Babies are not accessories. You don't wear a baby; you can carry it around if you like, employing a variety of webbing, slings, panniers &c., but depending on the size of the baby and the strength of your spine, this can indeed become painful. Gimnme some o' that Motrin!
Spiked: 'International Babywearing Week (12-18 November) was marred for some by the launch of a new campaign for Motrin, a brand of the painkiller ibuprofen marketed in the United States. For the uninitiated, ‘babywearing’, as defined by Babywearing International, the folks who sponsor International Babywearing Week, is simply ‘holding or carrying a baby or young child using a baby carrier’. And how did the ad for Motrin impact on Babywearing Week? By suggesting that babywearing is painful, and therefore those who do it might like to stock up on an effective painkiller.'