As a punslinger myself, I agree that those two words are funny, and this article is accurate in the way it focuses on the fad-exploitation of marketing/celebrities... however, I find it missing a lot of depth on an issue that ought to have it. For one, it's dumb how many people try to manufacture a "it's either gay OR straight" paradigm when there's absolutely shades of gray. The "confusing mixed messages" line in this article is garbage--and the plus side of fauxmosexuality is that it's still publically creating diversity of expression. I hate that it's a spectacle, but in a culture that sometimes tries to narrow what's an acceptable behaviorial archetype, I'll take that over some prepackaged monomyth.
That being said, that song is feckless, pop gnurr and should be put to death.
“Katy Perry kissed a girl, and I didn't like it. The American singer didn't just kiss a girl, she wrote a song about it, sold millions of records and trivialised a pretty serious issue. And did I mention that she's straight?
Pretending to be a lesbian is suddenly cool. It’s hip not to be square. Celesbianism, as it has been labelled, is on the front pages, at the top of the charts and making money like never before.�? — Tim Duggan, ‘The dangers of fauxmosexuality’, Sydney Morning Herald (10 October 2008).