enshittification

The earliest concise take was probably from author and technologist Cory Doctorow who, in a January essay about why TikTok feels bad now, coined the term “enshittification,” to describe the process of a platform or marketplace getting lazier, dumber, and more closed off.

Your guide to the guides for fixing the internet Ryan Broderick 2023

The writer and tech critic Cory Doctorow coined the term "enshittification" to describe how internet platforms inevitably decay.

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He coined the memorable term “enshittification” to explain the state of big tech companies in the modern age: “Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.”

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