Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. The global distribution of a product or service that is tailored to local markets

Etymologies

from Wiktionary, Creative Commons Attribution/Share-Alike License

From global + localization

Examples

  • At Anuga Huber explained the term glocalization on the basis of a study of trends that are shaping drinks.

    The Earth Times Online Newspaper

  • We have an initiative we call glocalization, where we put some operations out of South Korea and closer to the local market.

    Samsung Engineering Aims to Stand Out

  • This approach, popularly known as "glocalization," means you have to design and deliver global solutions that have total relevance to every local market in which you operate.

    Marty Zwilling: Entrepreneurs Need to Think Globally at the Start

  • Some scholars prefer to use the word glocalization = Local cultural issues acquire a global meaning thanks to today's facilities in transports and communications To use a kefiah in an European country, maybe in front of Israeli's embassy, is not just to protect oneself from the sun or the wind (elements) (and when it is in the original intentions, it was a mistake!

    Recently Uploaded Slideshows

  • The new service harnesses the growing business trend of 'glocalization' by allowing clients to tap the company's 'glocal' capabilities, that is, the ability to offer a global perspective and meet the specific needs of each individual market.

    The Earth Times Online Newspaper

  • The trend of globalization is shifting to 'glocalization'.

    EzineArticles

  • "glocalization" (a particularly horrible neologism) which argues that Western multinationals should develop products in their home markets and then tailor them to meet the more specific needs of local markets around the world.

    Edge Perspectives with John Hagel

  • But such cultural flows interact with older local traditions and history ( "glocalization,"

    Citizendium, the Citizens' Compendium - Recent changes [en]

  • We maintain a global vision with a local sensibility, it's "glocalization."

    Artisan Chef Dishes Out His Vision

  • I want to talk about why social software must address glocalization in order to succeed.

    Smart Mobs » Blog Archive » Boyd on Glocalization

Comments

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  • A marketeer hungry for fame

    Will give common practice a name.

    A vocalization

    Like glocalization

    Refreshes the same weary game.

    July 10, 2017