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scarequotes commented on the word hashgag
http://www.jasonporath.com/2014/12/the-rise-of-the-hashgag/
"This is a joke in an animated movie, usually input at the behest of marketing forces, that is used to sell the movie. It’s usually inserted late into production and test screened to within an inch of its life. Some are used repeatedly, some are one-offs that do well with trailers."
January 5, 2015