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Examples
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And it has long been the epitome of an IYKYK (if-you-know-you-know) brand, one that — at least until recently — has eschewed any hint of marketing, existing in the kingdom of the wealthy as a status symbol so subtle that typically only those with the means to shop for the clothes would recognize it.
How Loro Piana Became Silicon Valley’s Favorite Flex Jen Wieczner 2023
alexz commented on the word iykyk
'if you know you know'
June 9, 2019