Ben Goldacre: 'Regular readers with be familiar with the intellectual land-grab of “medicalisation�?. Sometimes it’s about transforming a subjective moral objection into an objective, sciencey problem, as we saw with homosexuality and psychiatry. Sometimes it’s about reframing a problem to sell a solution: drug companies foster a belief that depression is down to serotonin, even though the evidence is hugely contradictory, to a public eager for simple, molecular answers. Bad school performance is related to omega-3, imply the supplement peddlers: so buy an omega-3 fish oil pill. Clomicalm, say the adverts, is “the first medication approved for the treatment of separation anxiety in dogs�?.'