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Examples

  • Mukbang is a blend of two Korean words: “mukja,” which means “eating,” and the word for “broadcast,” which is “bangsong.”

    I Guess Mukbang Is My Plan B John DeVore 2024

  • And that’s exactly what mukbang is at its core—people broadcasting their eating on camera.

    I Guess Mukbang Is My Plan B John DeVore 2024

Comments

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  • https://qz.com/592710/why-some-koreans-make-10000-a-month-to-eat-on-camera/

    I am frequently asked why Koreans are so weird. Just as soon as I think I have an answer, some new trend materializes that subverts all previous theories. Take, for example, mukbang, a uniquely Korean trend of people getting paid to eat large meals in front of a webcam for a live-streaming broadcast. Wow, the future really is now.

    Mukbang is a portmanteau word that combines the Korean word for “eat” (muok-da) with the word for “broadcast” (bang song). The top mukbang earners can earn as much as $10,000 a month by some accounts, not including sponsorships. The oddest part of their payment structure is that it’s not pay-per-view, ad-based, or salary-based. Rather, ordinary viewers voluntarily send their favorite BJs (which stands for Broadcasting Jockey, a uniquely Korean use of this acronym) money in the form of “star balloons”—a type of proprietary virtual currency that can be bought and sold with regular fiat cash.

    April 21, 2017