Néojaponisme: 'Naui 「ナウ�?��?was a mayfly of a word, declared dead almost as soon as it was born, reviled as a desperate attempt to squeeze a few more youth dollars out of an already-uncool borrowed English lexeme (�?now�?). As a word in its own right, nau had already demonstrated a tenacity rivaling Madeline Usher’s, but naui was fated to surpass its progenitor in every respect. It became a lexicographic Cartophilus ― cursed to wander the sentences of Japanese forever, scorned and reviled but never granted the peace of oblivion. Its unforgivable sin? To once have both been and meant “fashionable.�?'