Definitions

from The American Heritage® Dictionary of the English Language, 5th Edition.

  • noun The introduction of a new product, service, or policy to the public.
  • noun Football A play in which the quarterback runs toward a sideline after receiving the snap with the intention of passing the ball.

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • noun An act of rolling out; deployment.

Etymologies

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Examples

  • A component of this rollout is a group of four custom Domo Qee toys in unique packaging, including a Slurpee cup, and this assortment has flown off of shelves all over the country!

    More Domo Qees on the way from Dark Horse | Major Spoilers - Comic Book Reviews and News 2009

  • In addition to the financial terms of the deal, the filmmakers said they were won over by the company's plan for a long-term rollout, led by marketing head Terry Curtin, who comes from a line of Navy aviators and admirals.

    Hollywood Tries a New Battle Plan John Jurgensen 2011

  • Even if LTE rollout is quicker (hard to believe given capex constraints in this economy), LTE will still not have major metro coverage till 2012 at earliest … so Apple may be thinking ahead.

    Why We Don’t Believe Rumors of an Apple/Verizon Love Child 2009

  • But we WILL support the Macs, and the MP3 rollout is our first step towards being able to actually do that.

    Boing Boing 2007

  • The rollout is purely a matter of logistics, not a matter of putting in late fixes for the average user.

    SP2 – trouble on the way 2004

  • The stimulus plan is into phase two, with the medium-term rollout of "shovel-ready" infrastructure building, including what Rudd says is the biggest school modernisation programme in the country's history.

    nst online 2009

  • An informal beginning to the Afghan "rollout" -- D. C.-speak for a coordinated but segmented sales job of a new initiative to Congress, the media and diplomats of other nations -- will come in Brussels tomorrow, when Holbrooke will brief NATO allies privately on the strategic review ordered by Obama.

    The Torch 2009

  • While the administration this week begins a well-publicized Afghan "rollout" --

    MyDD 2009

  • The rollout is expected to include Steven Chu, Mr. Obama’s choice for energy secretary, Lisa Jackson as head of the Environmental Protection Agency, Carol Browner to lead the policy council on environment, energy, and Nancy Sutley to direct the White House Council on Environmental Quality.

    The Early Word: Obama to Introduce Energy Team - The Caucus Blog - NYTimes.com 2008

  • The rollout is expected to include Steven Chu, Mr. Obama’s choice for energy secretary, Lisa Jackson as head of the Environmental Protection Agency, Carol Browner to lead the policy council on environment, energy, and Nancy Sutley to direct the White House Council on Environmental Quality.

    The Early Word: Obama to Introduce Energy Team - The Caucus Blog - NYTimes.com 2008

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