Definitions

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  • noun trademark.

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  • Around here we sometimes say ™ to mark certain clichés and to distance ourselves from them. It’s practically always used in a humorous way and I think there’s a tendency to use it with oversimplifications that are often employed for promoting ideologies. For example: “You use that search engine? I thought you said it was Evil™.�? (Only in German of course.)

    Is it also used that way in the English speaking world?

    September 13, 2009

  • I know people who use it in a similar way, essentially to acknowledge (humorously) they're using some piece of officialese, a brand name, a cliche, etc., essentially mocking the officiousness or stuffiness of it. In English, however. And mostly on their Blackberries, which can be set to insert it automatically in various circumstances.

    September 13, 2009

  • Very good, thanks!

    September 13, 2009

  • I often see "The Next Big Thing™" used in an ironic way.

    September 14, 2009