A Wine By Any Other Name Wouldst Taste As Sweet

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Wal-Mart announced that, sometime in 2007, it will begin offering customers a new discount item ---- Wal-Mart's own brand of wine.

The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an affordable price, in the $2.00 - $5.00 range.

Wine connoisseurs may not be inclined to put a bottle of Wal-Mart brand into their shopping carts, but "there is a market for inexpensive wine," said Kathy Micken, professor of marketing at University of Arkansas, Bentonville. "But the right name is important."

Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brand. The top surveyed names in order of popularity are shown below: