Definitions
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- initialism Defense Acquisition University
Etymologies
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Examples
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Real retention numbers for other people’s products are notoriously hard to come by, but in Facebook there is good 30 day retention data called the DAU/MAU Ratio – which can also be called Stickiness.
How To Measure The True Stickiness (And Success) Of A Facebook App Guest Author 2005
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One way to measure frequency of play is by dividing the ratio of daily average users by monthly average users DAU/MAU, beyond the initial 30 days.
Dan Schechter: Winning Moves for the Gaming Industry: Why 'Angry Birds' Soars and Others Crash Dan Schechter 2011
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Zynga's Cityville reached an average DAU growth rate of 12% during its first 30 days -- and remains one of the most popular games on Facebook.
Dan Schechter: Winning Moves for the Gaming Industry: Why 'Angry Birds' Soars and Others Crash Dan Schechter 2011
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By comparison, Social Point's Ping Pong is an average performing social game on Facebook that saw a 2% decline in DAU during the first month of its launch.
Dan Schechter: Winning Moves for the Gaming Industry: Why 'Angry Birds' Soars and Others Crash Dan Schechter 2011
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Based on a random sample of 75 games within the top 500 most popular games on Facebook based on MAU rank, nearly one-third didn't have a positive DAU compound growth rate within the first month.
Dan Schechter: Winning Moves for the Gaming Industry: Why 'Angry Birds' Soars and Others Crash Dan Schechter 2011
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Based on a random sample of 75 games within the top 500 most popular games on Facebook based on MAU rank, nearly one-third didn't have a positive DAU compound growth rate within the first month.
Dan Schechter: Winning Moves for the Gaming Industry: Why 'Angry Birds' Soars and Others Crash Dan Schechter 2011
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Viral Growth ("the Buzz Factor"): The ultimate success of a social game can be measured by its growth in daily average users (DAU).
Dan Schechter: Winning Moves for the Gaming Industry: Why 'Angry Birds' Soars and Others Crash Dan Schechter 2011
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Viral Growth ("the Buzz Factor"): The ultimate success of a social game can be measured by its growth in daily average users (DAU).
Dan Schechter: Winning Moves for the Gaming Industry: Why 'Angry Birds' Soars and Others Crash Dan Schechter 2011
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By comparison, Social Point's Ping Pong is an average performing social game on Facebook that saw a 2% decline in DAU during the first month of its launch.
Dan Schechter: Winning Moves for the Gaming Industry: Why 'Angry Birds' Soars and Others Crash Dan Schechter 2011
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Zynga's Cityville reached an average DAU growth rate of 12% during its first 30 days -- and remains one of the most popular games on Facebook.
Dan Schechter: Winning Moves for the Gaming Industry: Why 'Angry Birds' Soars and Others Crash Dan Schechter 2011
heypacksees commented on the word DAU
Also “daily active users”, a metric of internet popularity, or “dumbest assumable user” (from German „dümmster anzunehmender User“; cf. GAU), the demographic target for some approaches to product design.
August 7, 2015