SoLoMo

One way this is happening is the concept I've badgered readers about for the past few years, recently coined by John Doerr as "SoLoMo".

Michael Boland: Mayor of Galapagos: A Conversation With Foursquare Michael Boland 2011

But the reason SoLoMo matters is that it's unique to the mobile device; it doesn't make sense on the desktop the same way steering columns didn't fit 19th century horse-drawn carriages.

Michael Boland: Mayor of Galapagos: A Conversation With Foursquare Michael Boland 2011

Also written SoLoMo, the term is credited to John Doerr of the Silicon Valley venture-capital firm Kleiner Perkins Caufield & Byers.

Week in Words Erin McKean 2011

He also believes that SoLoMo social-local-mobile is more applicable in China because of the number of cell phones and the high population density.

Forbes.com: News David Kirkpatrick 2011

SoLoMo to describe that combined context of social, location, and mobile as a new frame of how people work together.

Forbes.com: News Rawn Shah 2011