from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. The disguising of an orchestrated campaign as a "grass-roots" event – i.e., a spontaneous upwelling of public opinion.


From AstroTurf ("a synthetic substitute for grass"), as wordplay on "grass roots", as if "fake grass roots". Attributed to U.S. Senator Lloyd Bentsen in an unidentified 1985 public statement: "[A] fellow from Texas can tell the difference between grassroots and Astroturf." (Henry Young, "Astroturf Lobbying Organizations: Do Fake Grassroots Need Real Regulation", Illinois Business Law Journal, 2 November 2009) (Wiktionary)



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  • VO, I'm wondering that too. Maybe they haven't heard of it yet.

    November 17, 2007

  • Yeah, she probably works for Wordie.

    November 17, 2007

  • I've never heard of this "jennarenn" before, she seems to be a spammer. I checked out that site and it's just a bunch of words -- don't waste your time on it. I think we should ban her IP.

    November 17, 2007

  • I wonder how manufacturers of astroturf deal with this usage in their advertising. It doesn't encourage happy mental associations.

    November 17, 2007

  • I knew there was a reason I didn't like Shelfari.

    November 16, 2007

  • Hey John,

    I just stumbled across your comment. Have you heard about this site called Wordie? It's like Flickr, but without the photos. You should check it out.

    :) Jennarenn

    November 16, 2007

  • "Here's the evidence that Shelfari engaged in a massive campaign of astroturfing—having employees post comments to blogs pretending to be happy users."
    - Thingology, November 13, 2007

    November 16, 2007