Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. The imposture of the online identity of another person or company.

Etymologies

Blend of brand and hijacking (Wiktionary)

Examples

  • He warned of the risk of other nations "brandjacking" the 2010 World Cup and "applying one of the most lethal forms of competitive branding: once reserved for states at war with each other, the practice of belligerent branding is aimed at sowing doubt and fostering fear in the mind of the consumer".

    Muti

  • However, in what appears to be a slightly more serious case of "brandjacking" on Twitter, the Citizen Media Law Project alerts us to a lawsuit involving two PR firms, with one accused of hijacking the ...

    Megite Technology News: What's Happening Right Now

  • One of the most interesting papers from Digital Convergence HK was by Lisa P. Ramsey, University of San Diego School of Law on "brandjacking", on social networks - the increasing practice of grabbing famous personal or corporate names on social networks, even if they're not you (or not exclusively you).

    panGloss

  • Concerns of brandjacking and Twitter-squatting aside – and increasingly these concepts seem hugely over-simplified if not redundant – unofficial is often good if not better.

    Being Don Draper « Innovation Cloud

  • Greenpeace's organized brandjacking of Nestle SA's Facebook page is making CMOs afraid of social media.

    When It Comes To Social Media, Many Marketers Jump The Gun

  • Greenpeace's organized brandjacking of Nestle SA's

    Forbes.com: News

  • The brandjacking site has put up images of dead wildlife warrior Steve Irwin, Lindy Chamberlain and the 2008 Cronulla riots in Sydney alongside taglines making fun of Australian culture and wildlife.

    The Sydney Morning Herald News Headlines

  • SMS micro-payment scams through typosquatting and brandjacking - this tactic has already been profiled in "Legitimate Software Typosquatted in SMS Micro-Payment Scam" analysis.

    Dancho Danchev's Blog - Mind Streams of Information Security Knowledge

  • "It is understood TA had tried to avoid such a brandjacking by buying up domain names similar to the tagline, but failed to register the nothinglikeaustralia. net address."

    Techdirt

  • CIO Dodgy fashions, dodgier drugs: the cost of brandjacking - 9 hrs ago

    BBC News | News Front Page | World Edition

Comments

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  • B.B.C. News: 'Another problem facing legitimate firms is the practice of false association. This is when a domain name - with similar, but not identical wording to a popular website - is registered (and often made to look like) the legitimate site in order to direct unsuspecting users to bogus or offensive pages... The report says that the majority of illegal sites involved in so-called "brandjacking" are hosted in the United States, Germany and the UK.'

    See also phishing, then.

    March 10, 2009