Definitions
from The American Heritage® Dictionary of the English Language, 5th Edition.
- adjective Of, for, or relating to low-income consumers.
- transitive & intransitive verb To reduce in scale; scale down.
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- adjective Pertaining to something
downmarket , of a lower quality. - verb To reduce in size, to
downsize .
from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.
- adjective intended for people with low incomes
Etymologies
from Wiktionary, Creative Commons Attribution/Share-Alike License
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Examples
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While the House losses were greatest in downscale blue-collar districts, Democrats also lost white-collar suburban seats in New Jersey, New Hampshire, and the Philadelphia suburbs, and failed to carry the suburban seat vacated by Mark Kirk, the successful GOP Senate challenger in Illinois.
The smoke clears from the wreckage Greg Sargent 2010
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It also sells in a very small niche, which--with the likes of Porsche and Mercedes around, not to mention Jaguar and even Aston Martin coming "downscale"--is a tough place for GM to stage a fight.
2006 Cadillac XLR 2006
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Clinton continues to do well with "downscale" whites.
A Review of the Pennsylvania Primary - Real Clear Politics – TIME.com 2008
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Swiss watch maker Tag Heuer said Friday that it will "downscale" its use of golfer Tiger Woods 'image in its advertising campaigns ... var news_amount = 1;
Vivian Norris de Montaigu: Tiger Woods and the Problem of Porn Culture in US Celebrity Life 2009
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Swiss watch maker Tag Heuer said Friday that it will "downscale" its use of golfer Tiger Woods 'image in its advertising campaigns ...
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Swiss watch maker Tag Heuer said Friday that it will "downscale" its use of golfer Tiger Woods 'image in its advertising campaigns ...
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Domestically, Biden is a champion of the kind of downscale voters that Obama desperately needs to woo to his side.
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Many Democrats are convinced that the polls show things so close because of racism, but talking about racism turns off precisely the kind of downscale white voters that Obama needs to win over.
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Clinton continues to do well with "downscale" whites.
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Many Democrats are convinced that the polls show things so close because of racism, but talking about racism turns off precisely the kind of downscale white voters that Obama needs to win over.
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