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Examples
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Juniper is betting big on in-app billing and the "fremium" model for games: their argument is that the increasing number of titles in the market will mean that publishers will need to, more and more, give games away just to get their foot in the door with players.
Gaming: In-App Purchases To Overtake Download Revenues On Sales Of $11bn - Yahoo! Finance 2010
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So, yes, get them with a free service, then start the "fremium" up-sell.
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I suspect 'fremium' (a blend of free and premium content) is something that will define our business models over the next few years.
paidContent 2009
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I think media will find a way of charging for some products, as Chris Anderson says: fremium.
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Ryan Sholin just talked about fremium classifieds: basic ads are free but you pay extra to make them stand out.
The lie of print advertising (followed by good news) « BuzzMachine 2009
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Telmap has been working to develop more services on its location platform that can generate further revenue, for example location-based advertising that works on top of a free mapping service, "following the concept of the fremium model," said Nissim.
unknown title 2011
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Widgets and the fremium business model can both generate a lot of traffic.
SteveOuting.com Tracy Pizzo 2009
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We chose to keep things open and accessible, without setting limits, but it's a model that a lot of software companies use. fremium where you maintain one version for free, but charge for upgraded versions or added features.
Instigator Blog 2008
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"if your product offers value out of the gate, if your service is such that it doesn't necessarily benefit by having a large volume of users (and back-end data aggregation is probably not that benefit, which I point out since I often hear it used to justify fremium models for companies that in my mind shouldn't have them), if you are selling largely to enterprises (companies)."
ReadWriteWeb 2010
mager commented on the word fremium
Free, but with a paid service
September 24, 2008