Definitions
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- noun rare, nonstandard The act or process of letting a
trademark term become so common that thetrademark is indefensible. - noun rare, nonstandard The process by which
trademark rights are diminished or lost as a result of common use in themarketplace .
Etymologies
from Wiktionary, Creative Commons Attribution/Share-Alike License
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Examples
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Accepting the term genericide as a proper descriptive term in this instance is not neutral.
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This process is called "genericide," because it usually happens because a company ALLOWS it to happen - either deliberately or inadvertently.
The Washington Post: National, World & D.C. Area News and Headlines - The Washington Post 2011
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Last week's term was genericide, which is defined as:
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Last week's term was genericide, which is defined as:
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Last week's term was genericide, which is defined as:
Legal Definitions 2008
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This is why I don't believe in most forms of "genericide"
Archive 2009-02-01 Rebecca Tushnet 2009
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Xerox, for example, aggressively pursues non-trademark users of its trademark and uses advertising to battle the "genericide" of its marks.
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But that doesn’t further any unfair competition goals – so should we really import genericide, which is about unfair competition?
Works in progress: Jasmine Abdel-khalik Rebecca Tushnet 2006
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This is usually considered a tragedy and sometimes the word "genericide" is smugly whipped out as if the death of a brand is comparable to the elimination of an entire race.
Be A Design Group 2009
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"genericide," or (as Orin Hargraves puts it) "trademark creep" - is a common, neverending process.
GOOD 2010
errguitar commented on the word genericide
When a trademarked name becomes so closely identified with a material that most consumers cannot express a desire for the material without using, or at least thinking, about that name. See former trademarks Cellophane and Linoleum. Genericide is to be avoided for those who are trying to create a brand name that can be a protectable trademark.
February 20, 2009
Prolagus commented on the word genericide
See also antonomasia.
February 20, 2009