Definitions
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- noun A
false ormisleading picture ofenvironmental friendliness used toconceal orobscure damaging activities . - verb To
disseminate suchinformation about (something).
Etymologies
from Wiktionary, Creative Commons Attribution/Share-Alike License
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Examples
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It's not for nothing we coined the term "greenwash" at the time -- corporate polluters then, and corporate polluters now, are at the heart of much of what is wrong with the world.
Kelly Rigg: Rio+20: The Future We Want Means Taking Action NOW Kelly Rigg 2012
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Unfortunately, 98 per cent of those offerings were judged to be "greenwash" - produced, marketed or sold in ways that were still environmentally damaging.
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Unfortunately, 98 per cent of those offerings were judged to be "greenwash" - produced, marketed or sold in ways that were still environmentally damaging.
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Rejecting "greenwash" - not pretending to be more sustainable than they actually are.
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Unfortunately, 98 per cent of those offerings were judged to be "greenwash" - produced, marketed or sold in ways that were still environmentally damaging.
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Citing environmental benefits when simply cutting costs is called "greenwash" - see my blog for more.
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You can tell it's an industry shill -- a "greenwash" -- because nowhere on this "nonprofit" site does it ask for contributions or even accept them.
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MTV is launching a global marketing push to tackle climate change that includes a TV ad attacking businesses guilty of "greenwash" - deliberately misleading consumers about their eco-credentials.
Media news, UK and world media comment and analysis | guardian.co.uk 2008
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She says it has rigorous verification standards, with a range of third-party experts who inspect homes and test materials to guard against so-called greenwash -- where any effort that is even nominally environmentally friendly gets painted with a "green" brush.
Ratings Proliferate 2007
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Google it up along with the key word "greenwash " for more info.
The Full Feed from HuffingtonPost.com The Huffington Post News Team 2010
john commented on the word greenwash
"Greenwash (a portmanteau of green and whitewash) is a term that is used to describe the actions of a company, government, or other organization which advertises positive environmental practices while acting in the opposite way. The term came into use in the early 1990s, most notably as the title of an article in the 1991 March/April issue of Mother Jones magazine."
- Wikipedia
October 29, 2007
rocksinmypockets commented on the word greenwash
Great word! Shouldn't we be hearing it a lot more often than we do, though?
October 29, 2007