helichrysum

from The Century Dictionary.

• noun A large genus of composite plants, of the tribe Inuloideæ, characterized by its commonly yellow flowers, naked receptacle, setose pappus, very conspicuous colored and petaloid involucre, and generally alternate entire leaves.

from the GNU version of the Collaborative International Dictionary of English.

• noun (Bot.) A genus of composite plants, with shining, commonly white or yellow, or sometimes reddish, radiated involucres, which are often called “everlasting flowers.”

from Wiktionary, Creative Commons Attribution/Share-Alike License.

• noun Any of the genus Helichrysum of plants related to the sunflower.

from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.

• noun large genus of mostly African and Australian herbs and shrubs: everlasting flowers; in some classifications includes genus Ozothamnus