internetification

hugovk commented on the word internetification

internetification, n.

The Guardian, 12 April 2016:

Instagram hasn’t helped: in the past few years, tight fitnesswear worn in or, increasingly, outside the gym has become acceptable to post. Ditto the way we post it – usually in the mirror, usually with the wearer’s iPhone camera in shot, so as to reclaim ownership of the image. It says: I am wearing this and I am photographing this and you, the viewer, are secondary. Concurrently, bikini shots appear to be on the decline, especially ones taken by your mates – which objectify the wearer by default. And yet, in terms of body coverage and flesh-flashing, they are one and the same, even if the latter focuses on celebrating women’s bodies rather than fetishising them. The internetification of self-image might have changed but the clothes haven’t.

May 5, 2016